Payway® Censalytics™: Business Intelligence for Payments

Let your payment data work for you. With Payway® Censalytics™, every transaction becomes an opportunity to learn, adapt, and grow your business. Censalytics delivers real-time, actionable data insights that help B2B companies relying on card-not-present and recurring payments make smarter, faster decisions that protect revenue, reduce churn, and drive business growth.

Why Payment Data Matters

Every sale, authorization, decline, or return holds valuable insights. Yet most businesses barely scratch the surface. It’s not just about whether a payment was successful—but why the payment was successful, how many attempts it took, what kind of card was used, and where the customer was located.

With Censalytics, you’ll get answers to essential questions:

  • Was the payment successful on the first attempt?
  • What was the decline reason?
  • Are customers using wallets or entering card data manually?
  • What types of cards are being used—credit, debit, prepaid?
  • Is there a pattern of chargebacks near subscription renewals?

These answers can make the difference between customer retention and churn, loyalty and loss, growth and stagnation.

How Censalytics Helps

Censalytics empowers you to:

  • Reduce Failed Payments: Optimize retry strategies across multiple payment recovery systems.
  • Detect & Prevent Fraud: Monitor for suspicious spikes in transaction activity.
  • Fine-Tune Payment Methods: Analyze card usage trends (e.g., rise in ACH or wallet payments).
  • Support Recurring Revenue: Identify friction points and improve customer retention.
  • Discover Growth Opportunities: See geographic and demographic breakdowns of your customers.
  • Understand Declines & Chargebacks: Investigate decline codes and subscription timing impacts.
  • Measure Campaign Success: Correlate transaction spikes with promotions or campaigns.

Who is Censalytics for:

Censalytics is perfect for:

  • Subscription-based businesses
  • Media companies
  • SaaS providers
  • Streaming platforms
  • B2B merchants handling card-not-present payments

Built on 40+ Years of Payment Expertise

Censalytics was designed by the same team that’s been optimizing B2B payments for over four decades. From our roots as Edgil—developing payment code for the media industry—to today’s innovations at Payway, we’ve led the way in simplifying payments and maximizing revenue for recurring businesses.

Our experience is built into every line of Censalytics.

Censalytics will be available in Q1 2026. Contact us today for more information.

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