Offer Discount for Cash Transactions
Do you encourage people to pay with cash or check whenever you can?
Great! If you would rather have people pay with cash or check, what better way to encourage that than to offer a discount if they are willing to do that?
What is a Cash Discount Program and How Does it Work?
The Cash Discount Program is a method of implementing an increase in price to all customers, while giving a discount to those who pay with cash. When a customer pays with a credit card, our technology isolates the price increase and immediately applies it to your processing fees so that you never again have to worry about an unpredictable processing bill, all while keeping you within card network guidelines. Following a one-time price increase, the program is fully automated.
The biggest reason businesses switch over to a cash discount program is because they can eliminate most – and in some cases all – of their credit card processing fees. The customers that pay with a credit card also pay for the credit card processing fees. This is a huge saving for small businesses that can then use these funds to expand operations, expand marketing efforts, or simply grow their savings.
Cash discount programs ultimately make the payment process more simplistic for all parties involved. When customers are encouraged to pay with cash, you’ll significantly reduce the risk of chargebacks, pricing disputes, data breaches, fraud, and other complications.
What's the Difference Between Cash Discount vs. Surcharge?
In terms of legality and compliance, a cash discount program, if properly implemented, is different from a surcharge and therefore not bound by the sale rules and requirements. A cash discount is when you post credit card prices and offer a discount on that price for customers who pay with cash.
A surcharge is when you post cash prices and charge an additional fee on top of that price for customers who pay with a card. Card brand rules state that a merchant can provide a lower price for cash acceptance.
Discounts for cash are allowed, however, merchants are not permitted to post a price for cash, and then charge a higher price for cards, unless both options are clearly presented to cardholders like what you see at many gas stations.